Celebrate everything sweet in life at the 11th annual Jelly Belly Candy Palooza Saturday, September 28 – Sunday, September 29, 2024, 9 a.m. to 5 p.m. at the Jelly Belly Visitor Center.

This family-friendly event has something for everyone to enjoy with carnival rides, live performances, games, delicious food, arts and craft vendors, and more. Jelly Belly artist-in-residence, Kristen Cumings, will also be onsite to sign autographs. Those 21 and over can drink beer or enjoy the Jelly Belly Chocolate and Wine Experience. Both event admission and parking are free, while some attractions will require a fee. While you’re there, take a free factory tour.

The Jelly Belly Visitor Center is the only place where you can see famous Jelly Belly® jelly beans being made. Stop by any day from 9:15 a.m. to 4 p.m. to learn the secrets behind the company’s world-famous candy making featuring HD/4K videos and interactive exhibits.

You can purchase your favorite confections at the Jelly Belly Candy Store, sit down and relax at the Jelly Belly Café, or purchase handmade fudge in the Chocolate Shop.

Visit Jelly Belly at One Jelly Belly Lane, Fairfield. Call 1-800-953-5592 or visit jellybelly.com for information.