Wine and Chocolate at Fairfield’s Jelly Belly Factory

Tucked away from the daily buzz of the visitor’s center, inside a large second-floor room aptly titled “Very Cherry,” is Jelly Belly’s Chocolate and Wine Experience. Guests 21 and over are invited inside the Very Cherry Room to enjoy a different kind of flavor than one would find amid the jelly bean samples downstairs.

As jazz music plays softly in the background, guests sample five flights of locally-produced Suisun Valley wines paired with premium chocolate from Jelly Belly’s own Chocolate Shoppe.  It’s a relaxing – and delicious – experience ideal for any visitor, whether it’s a couple enjoying a weekend away from home or a tour group exploring the area. 

“We are known for Jelly Belly beans but our range of hand-made chocolates are exclusive to our visitor’s center,” said John Jamison, the vice president of Jelly Belly Candy Company. “We have some wonderful local wineries nearby, so we paired the two into this tasting activity. It’s unique, it’s interesting and it’s very popular.”

Featured wines change with the season, as do the chocolate pairings based on each wine’s flavor profile. The tasting experience may include a Sauvignon Blanc with English toffee, a Riesling with dark chocolate raspberry sticks, or a Cabernet Sauvignon with dark chocolate truffles – is your mouth watering yet?

Jelly Belly’s Chocolate and Wine Experience is open daily from 11 a.m. to 4 p.m. inside the visitor’s center at 1 Jelly Belly Lane in Fairfield, CA. This unique wine adventure is just $15 a person and a special edition wine glass is included in the price of the tasting.

Children and designated drivers can also participate in the tasting with a non-alcoholic experience for $12.  All participants enjoy front-of-the-line access on the next available tour of the Jelly Belly Factory. Free factory tours are offered daily from 9 a.m. to 4 p.m.

The Fairfield Conference & Visitors Bureau markets and promotes the Fairfield region as a destination for meetings, events, travel and tourism. The bureau, an independent non-profit 501 (c) (6) organization, was created in 2004 by a Business Improvement District and is funded by 18 lodging properties in Fairfield.  For more information, contact us at 707-399-2445, email or visit